Transforming Saffron Exports : Research-based companies could save saffron exporters from selling raw products, the President of the Saffron Exporters Union said, encouraging such companies to support the saffron industry by focusing on value-added processes and exporting to international markets.
Why Saffron Exports Depend on Innovation
Transforming Saffron Exports : Currently, Iran produces 90% of the world’s saffron. However, most of it is exported as raw products. Changes in packaging and innovative processing could significantly enhance the industry’s profitability. Research-based companies can play a major role in transforming Iran’s saffron sector by modernizing processing and packaging methods.
Revitalizing the Industry Through Advanced Processing
Transforming Saffron Exports : If value-added industries grow, saffron exports will yield higher foreign exchange earnings and find expanded international markets. Despite being the world’s largest saffron producer, Iran has ceded control of global saffron markets to other countries. Addressing this gap through innovation is key to regaining dominance.
Opportunities for Saffron Retail During Tourism Peaks
Transforming Saffron Exports : Spring holidays, particularly Nowruz, bring an influx of tourists to Mashhad, creating an opportunity for saffron sales as a popular souvenir. Although comprehensive statistics are not yet available, early signs show increased saffron sales by small vendors catering to visitors.
The Stability of Saffron Prices During the Holidays
Despite rising demand, saffron prices have remained stable this season, encouraging pilgrims to purchase more of this valuable spice. Reports suggest that steady prices are attracting both locals and tourists alike to buy saffron as a cherished keepsake.
How Research-Based Companies Can Improve Saffron Exports
Transforming Saffron Exports : Expanding advanced processing methods through innovative enterprises is crucial for increasing the saffron sector’s competitiveness. Supporting the industry with modern techniques and packaging solutions will not only boost exports but also sustain the livelihoods of those involved in saffron cultivation and trade.
Current Saffron Market Trends
Iran’s top saffron-producing provinces, Khorasan Razavi and South Khorasan, continue to dominate production. However, prices for saffron have stabilized below 40 million tomans per kilogram in recent months, signaling a shift in market dynamics.
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