Efforts to export saffron products with Iranian brand
The Minister of Cooperatives, Labor and Social Welfare said: We are trying to package saffron products under their own brand name in Iran and export them to different countries.
Ali Rabiee on the sidelines of his trip to the two cities of Torbat Heydariyeh and Zaveh, referring to the saffron situation of these two cities, said: Now we are looking for branding in the field of saffron.
He said that despite the fact that Iranian saffron is exported to Spain, but we are trying to package this product under its own brand name in Iran and export it to different countries, he added: This work has now begun in Razavi and South Khorasan.
The Minister of Cooperatives, Labor and Social Welfare also pointed to the importance of ancillary industries, especially the packaging of saffron products, and said: International experts have been used to determine the type of packaging.
He pointed out that experts have been used to standardize and improve the quality of saffron products, he said: We try to connect the Iranians to the global market.
Rabiee lamented that traditional Iranian saffron traders could not connect to new markets in the world and acted mostly in bulk, said: One of the employment development programs in Khorasan province is in the field of saffron.
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