Monopoly on the production of saffron leaving Iran
According to the director of the Saffron Development Fund, not only Afghanistan but 30 countries have turned to saffron production, and in the coming years we will face uncontrolled international competition.
According to ISNA, Ali Shariatmaghdam, stating that the brand can be examined in two areas, said: One is the brand’s impact on exports, which some companies have found their place because of their continuous presence and full familiarity with the world market, and every day Try to improve.
“If we want to continue to export, we have to work on branding, but unfortunately, there are less manufacturing units in this category,” he continued.
Shariat said: Today, the country faces a number of economic problems, including a recession in the market. If we look at the development of brand-based non-oil exports and incentive issues, we can provide similar conditions to foreign rivals for Iranian producers, in addition to the exit. Bringing the stagnation, development of services and creating added value for the country.
Managing director of the Saffron Development Fund, pointing out that the consumer is now expecting to buy a high quality product, said the Iranian community has a high expectation and seeks to compare the Iranian product with a similar foreign product, and in some areas, such as food, we could meet this customer’s need. .
“Good dairy products are being produced and exported in the country, which are under high quality control, but because of the high financial costs, such as insurance, taxes and expensive banking facilities, they are taken out of competition and hardly yet exported,” he said.
He reminded: today, goods are produced in the country that are similar to European goods and have strictly complied with the standards, but unfortunately there is no suitable and sufficient platform for competitiveness.
Shariah also pointed out that branding undermines goods safely, saying: “Today, many commodities have been struggling with brand abusiveness, with the lack of attention to the brand. Of course, the officials in the country’s judiciary and entrepreneurship have come up against this Subject entered.
Managing director of Saffron Development Fund continued: For example, in the subject of saffron, not only Afghanistan but 30 countries have turned to saffron production, which in the coming years will be uncontrollably faced with an international competition.
He added: “If we are looking to promote technology, mid-term marketing plans, and brand enhancement today, we can compete with these countries and continue to take the saffron market, otherwise we will definitely find it difficult to compete.”
The Shari’a, with emphasis on what has been done, but there is still room for competition with foreign commodities, stated: For traders to be aware of the importance of brands and their impact on international markets, several conferences were held throughout the country. Which, despite the initial noise, could not work, it was the only association of Khorasan industry directors who managed to convene a conference of the most practical conference with the invitation of supreme professors.
He added that the establishment of the permanent secretariat is one of the strengths of the Khorasan Industry Directors Association, which contributes to creating added value through brand awareness and job creation.
source: isna /ir
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