Competition in the international market is uncontrollable saffron

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According to Director of the Development Fund of saffron not only Afghanistan, but 30 countries have turned to saffron production in the coming years in the face of an international competition will be uncontrollably.

According to ISNA, Ali Shariati Moghaddam stating that the brand in the field can be studied, he said, their impact on exports is one that some companies because of the constant presence and familiarity with the world market could have its place each and every day to promote more efforts.

He continued: If we want to export, we must continue to work in the field of branding, but a smaller production units to deal with this issue.

Shariati Moghaddam said today that the country’s economic problems, including the development of non-oil exports if the downturn in the market, brand-based and incentive issues to consider as well as similar terms rival units of the can also provide external Iranian producers exit the recession, the development of services and bring added value to the country.

Saffron Development Fund CEO pointed out that today’s consumers expect to purchase high quality merchandise, said the Iranian community have high expectations and to compare the level of Iranian goods with similar goods in some areas foreigners and we have been able the customer’s requirements for we of the food .

He continued: good dairy products in the country that produces and exports high quality control, but because of the high financial costs such as insurance, taxes and banking facilities were expensive and difficult competitive environment, they are still exporting.

He said the goods produced in the country today that are similar to European goods and the necessary standards are fully respected, but unfortunately the lack of appropriate and adequate competitiveness has been taken from them.

Shariati Moghaddam also pointed out that according to the branding, the product will be free from abuse, said: Today many goods with their lack of attention to their brand faced with the problem of abuse, of course, and the entrepreneur countries to deal with this judicial authorities subject entered.

Saffron Development Fund Director continued: Saffron not only Afghanistan but also as Example 30 countries around the world have turned to saffron production in the coming years in the face of an international competition will be uncontrollably.

He added that if today to promote technology programs as well as strengthening brand marketing medium term we can compete with these countries and we will continue to provide saffron market or else we would find difficult to compete.

Shariati Moghaddam stressed that due to the measures taken, but there is still something to compete with foreign goods, reiterated the importance of awarding business on the brand and its impact on international markets numerous conferences in the field held across the country despite initial noise did not work and was only able to sequentially Khorasan Industrial managers Association conference on application of the conference by inviting top professors hold.

He added that the Permanent Secretariat of Khorasan Industrial Managers Association has been one of the strengths that contributed to the creation of added value through attention to the brand and the development of employment.

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